Digital transformation
of Accessory Store

Digital transformation Of accessory store
INDUSTRY
E-commerce & Retail
SERVICE
Digital Transformation, Web Development
TEAM SIZE
4
COLLABORATION
Since 2023
COUNTRY
USA

PROJECT

Our client is a company specializing in accessories for travelers and live event enthusiasts. The key advantage of their products is the high-protection design, which ensures the safety of personal belongings.

GOALS

Our client approached us to enhance their store’s performance, standardize the codebase for consistency, and ensure it stays current with best practices. Before partnering with us, they had relied on various companies, which resulted in an inconsistent code structure that was hard to maintain and included outdated elements. There was also no ongoing support to keep the code updated and aligned with industry standards. It was also required to revamp the store with fresh designs aimed at improving its visual appeal.

SOLUTIONS

  • We eliminated the deprecated code, outdated solutions, and unnecessary apps.
  • While optimizing the website, we identified multiple bugs in the client’s Shopify theme, we also recommended regression testing that helped us to log issues and address them.
  • We created product pages from scratch based on the updated Shopify theme, adding various sets of features.
  • We introduced an innovative bundle builder feature designed to boost customer engagement and increase sales. As customers add products to their bundles, they can track the exclusive growing discounts, implemented as a custom logic.

TECHNOLOGIES

  • Frontend: Shopify Plus, Liquid, JavaScript, HTML, SCSS, Webpack

RESULTS

  • Improved the visual appeal of the website, its performance, and user experience.
  • The new feature effectively enhances the company's upsell and cross-sell strategy.
  • Conversion rates increased by 15%.
  • Site performance improved by 45%.
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LET'S TALK

Contact us today to learn how we can help your business succeed

PHONE

  • +1 (646) 548-6755
  • +1 (646) 509-4254

EMAIL

contact@softwave.co

ADDRESS

750 Lexington Ave, New York, NY 10022, USA

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