PROJECT
GOALS
- Redesign key areas of the website for clarity, consistency, and usability.
- Improve product discoverability and reduce bounce rate.
- Resolve accessibility and SEO issues across templates.
- Eliminate unnecessary code and UI clutter.
- Build new, high-converting product detail pages from scratch.
SOLUTIONS
- Improved hero section with higher-quality imagery and clear CTAs.
- Refactored desktop and mobile navigation for clarity and responsiveness.
- Removed duplicate search fields and fixed delayed menu styling.
- Replaced animated logo with lightweight SVG for better performance.
- Built new PDPs from scratch with a focus on clarity, hierarchy, and performance.
- Simplified layout by removing redundant sections and images.
- Updated the review section with dynamic content and filtering options.
- Unified product card styles across the site.
- Updated filter UI, pagination, and cart functionality.
- Improved collection templates for both desktop and mobile.
- Disabled unnecessary carousel scripts and fixed inactive components.
- Removed unused drag effects and redundant elements.
- Addressed SEO and accessibility issues.
- Optimized loading behavior and improved structure for better Core Web Vitals.
TECHNOLOGIES
- Frontend: Shopify Plus, JavaScript, HTML, SCSS, Liquid, Webpack
RESULTS
- New PDP pages delivered with improved usability and better mobile performance.
- Optimized navigation and design consistency across the storefront.
- Accessibility improvements leading to a more inclusive user experience.
- SEO fixes supporting better search engine visibility.
- Faster load times through the removal of unnecessary scripts and UI elements.
- Improved customer experience and clearer purchase flow.